About Anya hindmarch
Anya Hindmarch was founded in London in 1987 by designer Anya Hindmarch, who began by selling accessories out of her Kensington home. Hindmarch aimed to bring craftsmanship and humor to luxury leather goods inspired by her childhood memories of sticker collections and personalized luggage labels.
The brand's first handbag collection focused on functional yet lightweight designs in fine Italian leather, featuring Hindmarch's signature hand-knotted tassels and personalized metal placards. The 'bucket' bag style with drawstring closures became an early signature.
Hindmarch built the brand on principles of creativity, community, and conscious commerce. This informed quirky designs like the 'Be A Bag' tote, allowing customers to add their own photos and text, while also pioneering consumer incentives to return and reuse bags.
In 2007 Anya Hindmarch made headlines with the 'I Am Not A Plastic Bag' canvas tote as part of an effort to reduce waste from single-use bags. The wildly popular tote put sustainablity at the forefront and has become the brand's most recognizable style.
Anya Hindmarch has pioneered the use of innovative materials like Tyvek and recycled fabrics while implementing responsible production standards to reduce environmental impact. The brand also engages local communities through initiatives like London-based craft workshops.
In 2012, Anya Hindmarch launched 'Stickers', allowing customers to customize handbags with decorative stickers. Playful personalization options like this have created strong consumer engagement across social media driving the brand's global expansion strategy.